139 short of a killer application site

 139 to cut into the SNS and micro-blog is the right strategy for the Internet
mobile wireless Internet has an absolute advantage, the next step, the integration of wireless and online Internet, is accompanied by a trend in 3G concept. Thus, the mobile launch of 139.com to enter the online Internet field, the main push SNS business, recently launched the up. while the other SNS sites registered through the mail, there are always some imposter. So, moving in the SNS is a unique advantage terms, and not only the authenticity of a security, and mobile phone numbers One-pass, simple and practical. This is not a sudden move
Tandaqiuquan, one up to do such a large and a similar portal Sina website, but from the most popular SNS and micro-blog to start, and then extended step by step. This is the right strategy.
specific tactical move, but has not done enough. Throughout the SNS 139 and micro-blog is to follow suit, and its numerous features are blindly ism, it is difficult attractive. Although there are 139 photos, blog, music, polls, grab parking, gifts, executive search, etc., but these functions and services with the happy network, campus network, and other SNS sites to promote the mode of .139 or less the same as the letter of promotion to fly the same year, by giving messages to registered users and calls, but these end users send text messages light up after the calls are also gradually cooled. So, 139 in order to long-term development, we must establish their own killer applications.
139
need a killer application to 139.com The on-line and mobile mail, and fly before the introduction of 139 letters, to outline strategy for the mobile Internet: Internet-based strategy for mobile phone users. through 139 communities, 139 of the mailbox before the scattered, flying letters together, and in this on the basis of music, games, text messaging and other value-added services.
but the idea is conceived, practical, is another matter. decide on a website the key to success is not how many features, but because there is no killer application. Whether size of the site, often relying on a killer application to do bigger and stronger, and long-term to attract and retain users. rely on a rigid promotion is not played a key role, the user will not be positioned as a comprehensive website for you to rush to run over. large and complex site is actually not strong in all, this site is very low customer loyalty.
successful site in the Internet industry, mostly because there is a killer application. China's largest lyrics website a music player; there users search for music as the first choice to go to Baidu; Another example is the happy network's success is because of
for mobile such a large group, starting with the SNS has been cut very low-key the Internet. However, SNS and micro-blog itself can not be considered a killer app, you need to SNS and micro-blog service which is subdivided in order to find a specific killer application. move further deep pockets, but also follow the development of the Internet rules. We are happy to network with successful, for example, to illustrate the key to the success of SNS sites.
happy happy network of successful network success
is the essence of WEBGAME. net is for fun, SNS is a strategic, WEBGAME is a tactic. happy network's success relies on one or two games a success. At that time, many SNS sites, there are a variety of positioning, a positioning of music , a positioning game, there is positioning one-night stand. Why is the happy network up? more specific number, Facebook plethora of similar applications on the domestic strength of these SNS sites are also available for copying. But why is the
and happy from the analysis of network success, we found that, SNS is a primary condition for the success of user focus. The move is also very worthy of reference.
SNS to focus on the relationship between site users, including the user's geographic focus and industry concentration. geographical focus is said to be concentrated in Beijing, Shanghai densely populated cities, this means that in reality the city is also very concentrated friends. industry concentration is that members have a common language, their hobbies and so concentrated, so that it is easy interact together.
happy network is the first in Beijing, and pan-media entertainment in the IT industry began to develop the best, this is not a coincidence, because the highest concentration of IT and media and entertainment the city is Beijing. the school's success is that, first, concentrated in the cities like Beijing University, the school focused, classroom focused, we are all students, so the industry is concentrated.
need another geographical focus, because SNS and QQ instant messaging in different, SNS than Even more in-depth interactive Internet communications application mode. Instant Messenger users can not concentrate while still developing, because most IM users is a weak relation, users do not need precise dating of Chinese netizens is precisely the logic of greater than the authenticity of the game . The characteristics of SNS, the user is bound to its reality-based friends, and make real friends shifted to the Internet. If not, just do not a SNS, it is easy to make customer relationship is not rigorous one-night stand site.
Therefore, SNS site in order not to descend into a one-night stand dating site, it must be the first choice to the user's geographical focus, which is familiar to users and close circle of friends shifted to the network up; the contrary, a If the member sites are scattered across the country, is impossible to make pure SNS, because in reality even less than with friends, we can only make one-night stand dating site to attract and stick users. my previous article level application is beautiful, key.
and happy out of the network's success is the trap of SNS friends. The more viscous than the application of dating is the game.
then, the killer application for 139 What?
SNS in order to successful, there must be the killer application to attach the user. In all sticky largest Internet applications, either friends, or a game. and developed for 139 community user groups is essential to play the game, otherwise the same game The same men and women, if not with specific people, is futile for. So we must first figure out the first batch of 139 community-core users are those who do?
first 139 139 users are most likely Shenzhouxing and M-Zone users. The earliest possible use of cell phone enthusiasts. The first batch of the most important seed users, these users believe that fly the user, the first letter of the user can fly over all the import is a great victory.
Second, 139 a group of users are addicted to the seed business people and college students crowd. So 139 propaganda, it should look for mobile phone enthusiasts class professional websites and forums, and digital magazines and other media. first group of seeds of users over the development, and then gradually expand to the public users to go. they are interested in the topic may be digital, photography, music, video, and so on. So the killer application 139 site should also be for the people, and find those interests.
then, 139 development and growth After the profit model, platform strategy can be implemented and become operational access and management platforms. like Facebook, as an open plug-in, attracting many partners work together to expand. However, to eliminate SP SP business advertising and otherwise, will develop into the largest 139 cheat sites. Generally words, move 139 sites will not accept external advertising, but suggested that 139 sites to well-known mobile phone manufacturers and vendors invited to come in digital, brand advertising and brand interaction activities. as well as joint promotion and M-Zone, the M-Zone's Gift Integral Fusion to the site in the past. while the GSM users pulled a series of public relations activities to 139. Only large advertising companies often have joint activities with, and move within the joint activities of other activities, make good use of resources both within and outside the movement, 139 sites can often ensure that user activity and growth.